For nearly 100 years, the PAYOT brand has been at women’s sides, at every life stage, offering skin and body care based on innovative formulas that incorporate the latest scientific advances. Authenticity and sensoriality underlie this alluring relationship that has built up over the years between the brand and these women, who are taking ownership of their beauty.
A HISTORY OF WOMEN
PAYOT is a cosmetic brand with an international reputation, born in 1920 of the extraordinary vision of one woman: Nadia Payot. Ahead of her time, she became one of the first female doctors. Involved in the women’s rights movement, Nadia Payot early on demonstrated her commitment to using her medical, scientific and herbal expertise in the skincare products she developed.
It was a life-changing encounter that changed her vision of beauty and determined the basic principles behind her brand.
When she met prima ballerina Anna Pavlova, Nadia PAYOT understood the importance of techniques to preserve the skin’s beauty and youth. She developed and then introduced her clients to facial exercises, which were the source of the 42-Movement Massage, still performed today.
Nadia PAYOT then created a line of unique beauty treatments that acted in synergy with these application techniques. Names of legendary products such as Crème n°2 and Nutricia were introduced in the first Parisian Beauty Institute which was opened on rue Richepanse in 1925.
Born out of this creative period at the start of the 20th century, enriched by international expansion, PAYOT is one of the iconic skincare brands that have made their mark on the era and is a trailblazer in the foundations of modern cosmetics.
Today, the brand has continued to occupy the international stage, with a presence in nearly 70 countries and more than 7,500 selective points of sale, beauty institutes, spas, perfumeries, department stores and pharmacies.